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Nội dung cột [Title]
Nội dung cột [Content]
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12 Core Principles
Joint Investment and Business Partnership
How to share benefits safely
Transparency and sustainability
Doing business with friends, family, or
partners but falling apart because... ?
⭐ Money is unclear, responsibilities are unclear, and dedication is not recognized?
⭐ Talent is lost due to lack of proper recognition?
⭐ Afraid to discuss stocks for fear of losing friends and heartbreak?
⭐ Some startup teams just raise capital and immediately fall out?
⭐ Lack of clear tools or principles for long-term collaboration?
This book combines 12 key, actionable principles
that will help you build transparent, sustainable partnerships:
✅ How to divide shares fairly
✅ Clearly define roles and responsibilities
✅ Establishing company regulations from the start
✅ Shareholder systems and ESOPs
✅ How to evaluate performance and retain key team members
For a sustainable business, there must be clear agreements.
Start with this book!

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Why should you read this book?

1

Mitigate risks from the start when doing business together

This guide provides clear guidelines on how to set the “rules” from the start ; transparent share allocation, clear roles and responsibilities, and conflict management mechanisms ; so you can cooperate with anyone without losing friends, money, or control.

2

Retain top talent while keeping
your business in check

Recommend fair performance evaluation methods, create an ESOP system and clear internal communication – helping you retain key personnel without losing leadership.

3

Practical and easy-to-use tools

More than just floating theory, each principle comes with ready-to-use tools like RACI tables, ESOP tables, sample contracts, and KPI dashboards to help you implement a systematic approach, whether you're a small team of two or a multi-million dollar company.

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Business – Management 
Mashabooks
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Buy 1 book: 12 Core Principles in Joint Business & Cooperation : ₱549 + ₱100 Shipping Fee + Free Ebook (Total Payment: ₱649)
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Product reviews

4.9/5.0

(4.7k reviews)

+99

Useful (609)

...

Mark Ahmad Cruz

I never thought that business collaboration could truly transform a situation until I read this book.
I used to think that collaboration was simply about dividing up tasks and following through on tasks, but it's actually much more complex. This book helped me understand that trust, communication, and clear agreements are the keys to building lasting partnerships. Now I know not only how to avoid conflict, but also how to create better results through strategic collaboration. 😅

27-09-2025   11:45

Your positive feedback and comments are a great source of inspiration for us to continuously improve the quality of our products and services. We are very pleased that you are satisfied, and we will do our best to provide you with an even better experience. We sincerely hope to have the opportunity to serve you again in the future. Thank you again from the bottom of our hearts! 😊

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Gabriel Hakim Zaynal

Previously, I never paid attention to small details like scratching my neck or crossing my arms. But after reading The 12 Essential Principles of Business Collaboration, I realized that these small behaviors also have an impact on business relationships. Now I pay more attention, and it really helps. The most important thing is knowing how to open up to your business partner while still maintaining respect and standing up for yourself. Overall, after reading this book, I think it was a good experience. 😅

14-10-2025   00:49

Your positive feedback and comments are a great source of inspiration for us to continuously improve the quality of our products and services. We are very pleased that you are satisfied, and we will do our best to provide you with an even better experience. We sincerely hope to have the opportunity to serve you again in the future. Thank you again from the bottom of our hearts! 😊

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Aina Sofia Ismael

The book was well packaged. Shipping was a bit slow, but it's okay. The content is quite good. You can give it a try. I give it a rating of 8/10.

There are 12 people reviewing the product.....

11-10-2025   02:58

Your positive feedback and comments are a great source of inspiration for us to continuously improve the quality of our products and services. We are very pleased that you are satisfied, and we will do our best to provide you with an even better experience. We sincerely hope to have the opportunity to serve you again in the future. Thank you again from the bottom of our hearts! 😊

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15-09-2025   15:31

Your positive feedback and comments are a great source of inspiration for us to continuously improve the quality of our products and services. We are very pleased that you are satisfied, and we will do our best to provide you with an even better experience. We sincerely hope to have the opportunity to serve you again in the future. Thank you again from the bottom of our hearts! 😊

Useful (1.3k)

...

Maria Ayesha Santos

I never thought that a small principle could have such a big impact on business collaboration and development. 😅 Perhaps because the store has a large number of orders, the shipping process is relatively long, but it does not affect the reading experience at all. I fully understand the store. 👍 I evaluate the reading experience of this store as quite good and unique. The book topics are very diverse and useful, so I will definitely continue to patronize the store. 

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Buy 1 book: 12 Core Principles in Joint Business & Cooperation : ₱549 + ₱100 Shipping Fee + Free Ebook (Total Payment: ₱649)
Buy 2 books: 12 Core Principles in Joint Business & Cooperation : ₱999 + FREE SHIPPING + 2 Free Ebooks
Buy 1 book: 12 Core Principles in Joint Business and Cooperation & Buy 1 book: SMART STARTUP : ₱1049 + FREE SHIPPING